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October 04, 2010

Sunrise Reinstates Jr. Pass Promotion

Sunrise's annual Jr. Pass Promotion is back on:

Greer, Arizona - The annual Junior Pass Promotion at Sunrise Park Resort for kids age 12 and under is back on the calendar for Oct 9th and 10th, along with the Winter White Out Sale.

In response to public feedback, Sunrise will offer the Free Junior Pass event which was previously cancelled.

Scenic Lift Rides to enjoy the fall colors will also be offered to the top of Sunrise Mountain from 10am to 4pm both Saturday and Sunday. The resort will have the Eagles Nest Restaurant open offering lunch and a bird's eye view of the White Mountains.

Sometimes I wonder who runs Sunrise. The original decision to only open one mountain and to cut the Jr. Pass Promotion are senseless. How they can not make money at the resort is beyond me. Maybe not a lot of money, but even with down economic times, you should still be able to draw enough folks to make money.

But if you close 2/3rds of the mountain and end up with massive lift lines, it is worthless to drive the extra two hours from PHX to go to Sunrise. You can get that at Flag two hours closer.

Posted by Justin at October 4, 2010 11:30 PM