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November 05, 2008

MSNBC Article on Ski Bookings and the Economy

MSNBC has an article on the economic downturn and the impact on the ski industry:

The good news for the Mathes — and anyone else who wants to go skiing — is that the penny pinching might not be so bad this year thanks to the creative measures ski resorts are taking to combat the slumping economy.

Extra nights lodging, ski rental packages, cut-rate lift tickets, stay-and-ski deals, upgrades — all are part of the promotions resorts are using to lure people to the mountain.

Of course, there's always going to be a portion of the population that's going to ski no matter what; snow's falling, they're headed for the hills.

For the rest of us, skiing is a luxury, something easily cut from the budget when things get tough. Paying rent or skiing? There isn't much debate.

Ski resorts are aware of the competition for consumer money and they're doing everything they can to hold onto their share...

Even luxury resorts, which normally don't feel the economic sting quite as bad, are taking measures to keep their numbers up.

The Park Hyatt Beaver Creek has taken the unprecedented step of extending some of its discount offers to the holidays, a time when the hotel fills up without much effort.

It is an excellent year to vacation if you can afford it. Gas prices are almost half what they were a year ago. It helps me a ton since I drive most of the time.

Posted by Justin at November 5, 2008 12:16 PM