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August 26, 2007

Aspen Raises Ticket Prices to $87

The following article posts some info on new price increases at Aspen:

Aspen Skiing Co. created headlines last week by announcing it would charge $87 for a one-day lift ticket this upcoming season, surpassing the previous high of $85 charged by Vail last season.

As a newspaper guy, I enjoyed contrasting how the news was played nationally versus how it was played in the hometown paper:

Seattle Times? "Nation's priciest ski ticket (so far): $87 a day at Aspen"

Aspen Times? "Skico unveils modest pass price hikes"

Can Vail top $87 a day? Don't rule it out (especially if it's going to be buying The Canyons in Utah, more on that later). We seem a lock for the $100 lift ticket within the next three to five years, and I'll predict right now that it'll generate considerable mainstream media coverage when it happens.

The thing is, though, in many ways skiing is cheaper today than it was 10 years ago. For less than five of those $87 lift tickets you can buy a season pass that'll give you ten days of skiing at Vail or Beaver Creek and unlimited access to Breckenridge, Keystone and A-Basin. Now, of course you have to physically be in Colorado to buy that pass, but Vail Resorts also sells a "Perfect 10" ticket on the Internet that last season cost around $400 for 10 days of skiing at Vail Resorts properties. Again, pretty darn cheap.

Last week we also talked about the Tahoe Six Pack (six great days of skiing for $249) and Monarch Mountain's $299 pass that also gives you free or heavily discounted access at 10 other ski areas.

Now, to be fair, there aren't a lot of deals for Aspen.

I guess short of getting some comps for Aspen, I won't be skiing there any time soon. But then again, upper middle class fathers of three are probably not their demographic either since at $87 a ticket, most of us cannot afford to ski there. Gonna have to hit the lottery pretty quick.

Posted by Justin at August 26, 2007 06:44 PM

Comments

Justin,
Don't know where you live, but if you can get to one of their sales locations, you can do pretty well with the Aspen Classicpass. They give you four days (any four) for $159 at any of their mountains. You can also purchase a seven-day pass, or extra days for either at a slightly less favorable rate. Please see http://aspensnowmass.com/classicpass/

I've been using this for several years and haven't been disappointed. Enjoy!

Posted by: Otis at August 31, 2007 04:50 AM