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September 26, 2006

Squaw Valley Offers Free Skiing for Active Duty Military

FTO reports on the free skiing at Squaw Valley for military personnel:

Squaw Valley, CA - Squaw Valley USA announced this week that it will continue to offer free lift tickets for skiing and snowboarding to active military personnel everyday during the 2006-07 season. In its fourth consecutive winter, the Military Discount Program is Squaw Valley’s way of acknowledging the hard work and sacrifice of the US military.

Squaw Valley USA Founder and Chairman Alex Cushing, who recently passed away, served in World War II as a Lieutenant Commander. His service in the U.S. Navy transpired into a strong, lifelong connection with the military. Offering free military lift tickets is a policy that came straight from his heart. Cushing attested to his affinity for the program in his last annual letter to Squaw Valley season pass holders:

First and foremost, we will continue to strengthen our policy of free skiing and riding for our active duty military – one of the truly successful programs we have ever done...No one else in the ski business has even attempted to match what we do.

Over the past three years, 32,000 active duty military participated in the program, saving them over $2 million.

This is solid. These kinds of things make such a difference for our military people.

Posted by Justin at September 26, 2006 05:34 PM