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July 28, 2007

Brian Head and Market Share

I have been on a little bit of a tangent about Brian Head the last couple days because of their interconnect project. Started looking at the statistics on Utah Skier Visits that I have posted on my site.

Some numbers for you:

  • 4.7
  • 4.9
  • 4.7
  • 4.6
  • 4.5
  • 4.6
  • 7.2
  • 4.5
  • 3.8
  • 3.7
  • 3.3

That in my book constitutes a trend. That happens to be Brian Head's market share of total Utah Ski Visits for the last decade.

The amazing part is that Brian Head is a pretty good place to ski. It is close to Vegas. It is closer from Vegas than Sunrise is from my house and it is twice as close as Sundance that is the southern most SLC area resort. But for the closest resort to the fastest growing city in the nation, one would think that Brian Head would be gaining market share, not losing it. Brian Head has a 400" annual snowfall. Never has a lift line.

I have met several of the folks in the marketing dept at the resort and many/most of the other staff at one time or another. They are good people. The resort is a good resort and is friendly and clean. Good kids program. Good learn to ski. But something is missing. I am just not sure it is a high speed quad (due next year) and a little more blue-green terrain. The MDP has a ton of new terrain approved in the Pioneer Cabin area that can be developed. I think the combination of that terrain and the current expansion might make a difference, but then, the resort is tapped out.

Lots of potential there. Let's hope the results start coming.

Posted by Justin at July 28, 2007 10:33 PM