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January 11, 2007

Park City / Deer Valley Reaches Out to New Media for Freestyle World Cup Event (h/t Rocky Mtn Voices)

From Rocky Mountain Voices.com the following about Deer Valley and Park City trying to reach Gen X / Y:

When Deer Valley Resort wanted to reach the Gen Xer’s and Y’s to market the Freestyle FIS World Cup, they turned to social networking and new media distribution like YouTube. Erin Grady, Deer Valley’s Communications Manager, worked with the Park City Chamber and Visitors Bureau to create a short, 5 minute Video Podcast that could be uploaded to YouTube and linked to blogs, MySpace pages, and web sites where local skiers hang out. “We knew that the younger crowd gets a lot of their information through interactive mediums, so that’s why we selected social media and podcasting,” said Grady. Since the event includes free concerts from The Samples and The Wailers (the reggae band made famous by Family Man and Bob Marley) in addition to the freestyle competition, the web is a perfect medium to reach out.

Video Below:

Posted by Justin at January 11, 2007 02:42 PM

Comments

pretty neat video, though a bit long. it's interesting to see the resorts starting to embrace new marketing techniques. it's certainly a great way to reach a wide audience, especially when other blogger's can embed the film right on their own sites (much like you've done here).

Posted by: ianmackenzie at January 11, 2007 04:05 PM

Smart move by FIS. Putting their promos on YouTube or Google Video is a smart move.

BTW, nice use of video on your blog. It looks very clean.
jon

Posted by: Jon Lawson at January 11, 2007 09:33 PM